Cricketer Virat Kohli to set up chain of gyms with investment of 90cr. Famous and multi talented star cricketer to start-up his own chain of fitness gym. Virat kohli is following the foot prints of caption cool MS Dhoni, kohli is all set to invest a huge amount of Rs 90 crore(approx) in a Rs 190 crore project with partners Chisel Fitness and CSE, a sister company of Cornerstone Sports and Entertainment for fitness gym. Kohli is well known among cricket and has got awesome fan following over the world, even he also has a mesmerizing body physique and now he is focusing o generate business & personality of the others both.
Virat Kohli to invest Rs 90cr, for gym chain Setup
According to Times of India, The gyms will be launched under the brand name Chisel. The brand is jointly owned by Kohli, Chisel Fitness and CSE, the sister concern of Cornerstone Sport & Entertainment, which is the agency that manages Kohli. “We will launch gyms of various sizes and with different facilities according to their locations. We are also in talks with international sports-based fitness experts to bring in their expertise,” said Sinha, director of Chisel Fitness, a Bangalore-based start-up that specializes in corporate fitness.
Commenting on the new development, Sinha said, “We will launch gyms of various sizes and with different facilities according to their locations. We are also in talks with international sports-based fitness experts to bring in their expertise.” Meanwhile, Gaurav Marya, Chairman, Franchise India, which is a commercial and marketing partner in this venture, shared, “The gyms are just a start. There are plans on the anvil to launch fitness inspired clothing lines and tech wearables in the future.”, told wellness India.
Kohli also co-owns Indian Super League football franchise FC Goa and has a clothing line for youngsters — Wrogn. Apart from Kohli, Mahendra Singh Dhoni entered into the business of fitness through a company co-founded along with his business manager Arun Pandey – SportsFit brand. The brand starting franchising in 2013 and has plans to open at least 300 gyms by the year end. On Monday, Yuvraj Singh also invested an undisclosed amount as seed funding in a mobile phone-based beauty and wellness startup Vyomo. Robin Uthappa even has a food startup called iTiffin, but Yuvi is first to foray into venture capital, told First Post.
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