A famous cinema chain in India PVR made special announcements which set a plan to install a Dolby Atmos in 50 of its cinema screens across the country for the next 2 years. By this PVR will offer best cinema to the cinema lovers and the public. On this Tuesday the special announcement made and it will involves the install cutting edge Dolby Atmos surround sound in 50 of its cinema screens across the country over the next two years.
The special deal is composed special segment across the country and it has a huge catchment across the geographies in north, south, east and west.
The well-known PVR will be installing in Dolby Atmos in the major properties and it will include PVR Sangam (Delhi), PVR Market City (Bengaluru), Lulu Mall (Kochi), Ambience Mall (Gurgaon) and PVR Phoenix (Mumbai). The chairman and managing director of PVR Cinema LTD Ajay Bijli, is “optimistic” about the union with Dolby Atmos.
Regarding PVR Cinema Ajay Bijli said, “Our collaboration with Dolby goes a long way. Feeling extremely optimistic about the association, we together as brands will go an extra mile to woo our audience”. Dolby Atmos is the latest sound technology, which consisting of the potential of sound which is rich in storytelling by any filmmakers which is the creative freedom which should be easily place or move sounds anywhere in the movie theatre, including overhead, to create an engaging cinema experience.
The lifelike sounds of music, people, and things flow all around the theatre in sync with the action to create a more immersive and moving experience.
The PVR Cinema LTD is consisting Bob Borchers, who is the chief marketing officer and senior vice president of Dolby Laboratories, sign a deal, which is expecting to increase in footfalls in cinema halls.
“Dolby looks forward to working with PVR to bring the Dolby Atmos experience to many more moviegoers in India. We are confident that moviegoers will go back again and again for the extraordinary experience that only Dolby Atmos can deliver,” Borchers added further.
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