Bollywood actors Sidharth Malhotra and Kriti Sanon, brand ambassadors of American Swan, recently have teamed up to dance in a music anthem for the online fashion brand. This is the first time that Sidharth and Kriti sharing the screen space. The two also share crackling chemistry in #ASIAM video, which is the reflection of yputhful spririt of the brand.The video also captures all elements that can appeal most to the youth – catchy lyrics, foot-tapping beats, fun dance moves and lots of style. The song is being composed by Meet Bros Anjjan got fame from the song “Baby Doll”, and it is sung by Benny Dayal, who got popularity from the hit song “Badtameez dil”. The video has been directed and choreographed by Remo D’Souza, who has come up with a signature dance step for it.
Sidharth Malhotra said about the music anthem of #ASIAM : He is very much excited for the concept of the anthem that American Swan has came up with. It was a great fun to match steps with a fantastic choreographer Remo, and he also says that sharing screen with Kriti Sanon feels great who is a fabulous dancer and actor herself.
Kriti also enjoyed the “fun idea and clutter-breaking format” of the video. Kriti also says that she really enjoyed the #ASIAM music video and also the company of Sidharth Malhotra. The “#ASIAM” video will be launched on all social channels first. The campaign will soon be launched through TV and print as well.
Sidharth Malhotra and Kriti Sanon Team up in As I Am
Sidharth & Kriti AS I AM Hd Video
Watch out the latest video #ASIAM featuring Sidharth Malhotra and Kriti Sanon, Brand Ambassadors of American Swan.
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