Aston Martin revealed the first-ever SUV brand in its history of 106 year. In addition to that the Aston Martin is just a few days ago in Shanghai as well as the SUV is likely to go on sale in India in the second quarter of next year in 2020.
Aston Martin DBX Bookings Now Open
After the worldwide launch of the DBX in Shanghai, Aston Martin’s President and CEO Andy Palmer states, “Very clearly, as it plays out, the SUV segment is becoming very important,” while emphasizing the fact that SUV models are driving sales of most additional sports /exclusive car brands.
The DBX are going to go on sale for the duration of the April-June 2020 period with a commercial launch “almost simultaneously” around the world. The company has already started accepting booking in India for the SUV succeeding it’s launch on November 20, 2019.
On the other hand, Palmer is “optimistic” about the DBX’s prospects in India as well as its role in fuelling presence of the Aston Martin here. At the present, an assessed 15-20 Aston Martin cars are sold in India yearly. In the meantime, it sold more than 6,000 cars worldwide previous year.
Aston Martin DBX Specification Features
In addition to that with the launch of the DBX next year, Aston Martin is planning to expand its footprint in India. It is going to begin with “more dealerships”. India is also part of Aston Martin’s Asia Pacific business that has been headquartered in Singapore.
The opening of the Singapore office, as well as a limited company in Japan, both in the year 2015, imitates the OEM’s increasing attention in this region. Aston Martin on the other hand also sees the high import duty of around 140 per cent on completely built imports as a main obstacle to tap what is “potentially a big market”. On the other hand, the efforts are still on. Palmer Palmer said, “I’ve specifically assigned some people to look at exploring how we can do better in the Indian sub-continent,”.
Aston Martin DBX Price in India
In the meantime, India might possibly not be a major market for Aston Martin cars yet, but at the same time it has already turn into a growing base for sourcing at least some components that make them.
Hinduja Tech, which was previously known as Defiance Technologies, a product engineering as well as digital technologies company of the Hinduja Group, is also helping Aston Martin in order to identify suppliers as well as also assisting suppliers wherever needed, to meet the standards of OEM’s stringent.
