Hyundai Motor India, yesterday announced the name of its upcoming sedan, which will be called the Aura. Apart from the name, the company hasn’t revealed any specific details regarding the car but it is believed that Hyundai Aura will be the name of the next-generation Xcent subcompact sedan. In fact, several prototypes of the car have already been spotted testing in India.
Hyundai Aura 2020 Launch Date
Talking about the Hyundai Aura, the company says that it’s a “blend of modernism with comfort, safety, style, and technology with convenience and portrays a confident, stylish, yet caring and protective individual’s personality.”
The company has said that Hyundai Aura’s name is inspired by the ‘Vibrance of Positivity’ and ‘Spirit to Go the Distance’ of the young passionate achievers. Hyundai says that with the new Aura Sedan has been designed to deliver a product that is ‘Superior than The Most’ to the aspirational Indian Customers.
The Hyundai Aura appears to be an extension of the company’s strategy with the new-gen Grand i10, where it essentially tried to create a premium version of the car by launching it as a separate model, with a revised moniker – Hyundai Grand i10 Nios. In this case, however, the carmaker appears to have decided to go with a new name altogether, for the new-gen Hyundai Xcent. It’s likely that Hyundai might continue to sell the Xcent as a fleet-only model, catering to the taxi segment, while the new Hyundai Aura will focus on private buyers.
Hyundai Aura 2020 Specification Features Images
The Aura will join the ranks of other sub-4-metre sedans. Looking at the Grand i10 Nios, we can’t wait to pit the Aura against the Honda Amaze, Ford Figo Aspire, Tata Tigor, and the Maruti Dzire. Expect to pay a premium for the Aura’s upgraded engines and thoroughly redesigned interiors and exteriors.
Earlier in October 2019, Hyundai Motor India launched the new Elantra for a starting price of Rs 15.89 lakh (ex-showroom). Hyundai Elantra rivals against the likes of Honda Civic, Skoda Octavia and Toyota Corolla Altis.
Hyundai Aura Price in India Reviews
Reportedly, Hyundai Motor India registered a 3.8 percent decline in domestic sales to 50,010 units in October 2019. Also, the carmaker exported 13,600 units during the month, witnessing a jump of 4.5 percent.
