Technology vs. Man: What will Work for Indian digital gaming Industry?

A Swedish online gambling company, LeoVegas Casino and Sports had been founded in 2012. 7 years later, it opened its door to Swedish players. From the beginning, the primary market has been Sweden, all the time and in the year 2017, they had spent about $35 million in an advertisement for attracting Swedish customers. Thus, the question is how the doors finally opened up for the Swedish players.

LeoVegas is the casino that has been operating in the grey zone of the Swedish gambling industry from 2019’s 1st of January. Along with 100 other casino operators of Sweden, they have used a legal glitch that enables casinos that are based outside Sweden to target the punters inside borders.

Before the regulation, the operators hosted all real money games from Malta. This is a member of the Commonwealth and a tiny island that has decided to take on an open approach towards online gambling. It aims to stand at the forefront of technological and digital debated topics. Malta has been a part of the European Union from 2003 and soon realized how important it is to bring in foreign investment.

Deceptive Marketing Methods for Short Wins

There is so much that India can learn from this. The country is standing to either battle against 1000 years of betting culture or to follow a recipe that is working successfully in various other countries. Modern technology has gotten rid of the outdated betting laws.

There had been an article doing the rounds on social media sites that the CEO of LeoVegas had been fired because of a loophole in the terms and conditions of promotions. It was picked up by a consumer advice site within the Indian casino industry and they proved that it was fake news. This fake news was for attracting Indian punters with a deceptive promotional technique just by lying about the mistake.

LeoVegas accepts Indian players just like NetEnt casino. The games provide no deposit bonuses from NetEnt Casino. At this online casino, you will be able to find different kinds of games. Starting from slots to table games, you will find it all. As a matter of fact, you can choose from free or real money mode. The free mode will help you to get a hang of the game before you invest real money.

NetEnt Casino comes with several payment options. Hence, you will easily be able to make the payment and withdrawal. It is licensed by the top authorities, which means that it is safe to play here. The best part about the casino is that there is a live dealer section where you can play and interact with the dealer and other players.

However, even though LeoVegas accepts Indian player, they aren’t doing much to promote it in India. In case a player visits their website, they can gamble but they do not have a technique in place to pursue the customers.

As the Indian iGaming market is like the Wild Wild West, the company was unable to take legal action against the fake news. In case the market had been regulated, it would have been a pretty different scenario.