Swadeshi company – Patanjali To Launch Desi ‘Jeans’ for Indian men & women soon

New Delhi: It is good news to all Indians that you may be soon wear a desi and Indian sytle jeans because Swadeshi product manufacturer – Patanjali will launch a swadeshi jeans product soon, said yoga guru Ramdev in an interview with The Telegraph.


Yoga Guru Ramdev said in an interview that – we will make men’s and women’s wear, not like traditional clothing but also modern wear like jeans. Because I am a Baba does not mean that we cannot marry modernity with spirituality, we can make, let’s say desi jeans. There is a great demand from youths of India, therefore Patanjali has decided to launch the Indian styled jeans to compete with the foreign brands like as Denim, Levi’s etc.

Further, Ramdev said that Patanjali will be setting up its biggest plant on a 40-lakhs sqft at Mihan in Nagpur, Maharashtra which will be bigger than its first plant at Haridwar and biggest in the country.

The total investment in the city will be Rs 1,000 crore with providing employment opportunities to 10,000 to 15,000 youths from Maharashtra.

According to another report in TOI, Ramdev quoted that Patanjali will take the Nagpur Orange the world over. For the first time, packaged juice made of the fruit grown here will be sold.

NEW DELHI, INDIA - OCTOBER 9: Yoga Guru Baba Ramdev addresses during a press conference on October 9, 2015 in New Delhi, India. Future Group tied up with Yoga Guru Baba Ramdev's Patanjali Ayurved to sell the latter's products. (Photo by Arun Sharma/Hindustan Times via Getty Images)

Yoga Guru said that Patanjali is in the process of setting up big units in Assam, Andhra Pradesh, West Bengal, Karnataka, Uttar Pradesh, Jammu and Kashmir and Madhya Pradesh besides establishing subsidiary units in a number of places, as part of supply chain. Our target is Rs 50 lakh crore in the FMCG segment.

He further added that Patanjali is committed to produce products of good quality and has set up a Research and Development(R&D) units at the manufacturer unit where at least 200 scientists work. It has forced multinational companies to come out with their R&D plans.