E-commerce is widening its wings as more and more customers are getting acquainted and even habitual with shopping online. As a merchant, you always want to provide your customers with the utmost comfort by creating an attractive and user-friendly platform for them to shop from.
The end step for any online purchase is the checkout process, wherein customers enter their financial details to make payments. However, about 21% of customers leave the website during checkout because the process either seems insecure or time-consuming.
Payment through credit cards, debit cards, or net banking is the most preferred form of payment for online purchases. These transactions have been made possible through the advent of a payment gateway website.
So, if you’re a business owner on the lookout for ways to enhance your user experience, integrating an efficient payment gateway on your website could be the way to go. Let’s understand this in a bit more detail.
Payment Integration Methods
Since payment gateways play a significant role in completing transactions, a merchant wants this process to go seamlessly. Here are the four types of payment gateways for you to choose for your online business.
Simple Checkout Method
As the name suggests, integrating a payment gateway is a remarkably simple method. When the customer clicks on the “buy now” or “purchase now” option on your company’s website, it redirects them to the payment gateway website, for instance, Razorpay, PayPal, etc., whichever you opt for.Direct Post Method
In the next integration method, i.e., the direct post method, the form that accepts your customer’s payment details is served from your web server. After that, these details are forwarded to the payment gateway website, wherein the actual transaction occurs.Server Integration Method
The Server Integration Method allows the payment transaction to take place on your website. However, these transactions are eventually handled by a payment gateway website itself. All kinds of forms in which your customers’ payment details need to be filled in are displayed on your website.The payment gateway website handles all the information without letting the customers know. This helps retailers to style the look of the payment form as well as the receipt page.
Advanced Integration Method
This payment integration method allows the merchant to host their payment form on their website and send transactions to the payment gateway website with the help of an end-to-end SSL connection. A merchant can practice full control over the customer’s transaction experience.
Let us look at the steps involved in adding a payment gateway to your website.
7 Steps to Integrate Payment Gateway to Your Website
The first step is to observe whether your business can be operated with a payment gateway service that does not require your company’s website to be PCI compliant.
Out of many payment gateway websites available in the market, choose the best one by comparing them based on supported countries and currencies, fee structure, domestic and international transaction fees, payment methods available, and more.
Once you select the best payment gateway website, check its compatibility with your website.
See if you need a merchant account based on your chosen integration method. If yes, then apply for a merchant account.
Get PCI DSS if your chosen method of integration requires one.
To get full information on how to integrate a payment gateway to your website, search “payment gateway X + Developer” (for instance, if you have chosen Razorpay, then type “payment gateway Razorpay) on Google. Follow the developer’s instructions thoroughly to integrate your chosen payment gateway.
Amplify Your Business with Razorpay
It is noteworthy that websites with payment gateways are more convenient and user-friendly for customers. Integrating a payment gateway into your website is not complicated and leaves a positive impact on your customers.
With robust security, a powerful dashboard, and easy integration, Razorpay payment gate is the leading payment gateway website in India. Get in touch with Razorpay if you are looking to integrate an effective payment gateway into your website.
