As a digital marketer, it’s important to always be learning and keeping up with the latest trends to stay ahead of the competition. However, while it’s essential to constantly be growing and evolving your skills, there are some mistakes that you should avoid making at all costs. In this blog post, we’ll outline some of the most common errors that digital marketers make, so that you can learn from them and avoid making them yourself. Stay ahead of the curve and make sure to avoid these mistakes!
Not Targeting an Audience
One of the biggest mistakes that digital marketers are making is targeting a broad audience in the hopes that they will reach even more people. While the strategy will help them to reach more people, it won’t help them to bring those people to a website or persuade them to buy a product or service.
Sure, this might kind of help for brand awareness, but if you’re not targeting a specific audience, you’re not going to get a return on your investments. The main goal of digital marketing is to attract the right audience, which means carefully creating a brand personality, and that can’t happen if the audience is broad.
Ineffective Keyword Research
Another big mistake that digital marketers should avoid making at all costs is performing ineffective keyword research and, more importantly, not performing any research at all. Another goal of digital marketing is to help customers be able to find you online, and if you are not doing keyword research, or doing it incorrectly, they won’t be able to do that.
Sure, if you are a mega-celebrity and open a merchandise store, this isn’t something you need to worry about. However, if you are a local business trying to expand, you need to know what your customers are searching for and work with established SEO experts like Figment Agency here to target keywords effectively if you hope to show up on the first page of search results.
Not Understanding the Importance of Website Design
One of the most important criteria for websites in 2022 is a user-friendly website, and that all starts with how it is designed. Not only does your website need to provide useful, relevant information, but it also needs to be easy to use, intuitive, and guide customers to where they need to go, or where you want them to go.
The search bar needs to be quite visible. There should be tabs for directions that are based on which categories users visit the most, and images that are not slowing the site down. Most importantly, your navigational structure should allow visitors to get around the site in under three clicks.
Not Understanding Content Strategy
A common mistake that many digital marketers make is not having a good understanding of content strategy. As such, mini-digital marketers create tons of content that aren’t targeted toward a specific audience and are based on whatever they think is trending at the time.
Unfortunately, this type of approach won’t lead to your website growing. The content that you create needs to answer the search queries of users and be of high quality so that other sites want to link to it. The best way to do this is to do keyword research to find out which questions your audience is asking the most.
Ignoring Mobile Users
One thing many people first thought was a trend has now actually become part of Google’s algorithm to determine your website’s ranking, and that is how well your website is optimized for mobile users. Did you know that Google will crawl the mobile version of your website first, if you have one, before moving on to the desktop version?
More importantly, there are millions of mobile users all around the world, and every second you don’t have a mobile version of your site, the more visitors you stand to lose. As such, you need to begin focusing on your mobile users, since they are making up more than half of the search traffic. Finally, it’s important to note that within 3 days of a mobile user visiting a website found in the “near me” search results, they will visit the store physically; if you don’t have a mobile version of the site, you have lost a customer.
