On November 28, Wednesday, Snapchat introduced its ‘Discover in India’ in a purpose to provide centralised and localised content to the users in the country. The app will now display the contents of the local publishers which could be related to the snapchatters of that particular confined area. It would be displayed in the vertical full screen format within the application. To create content for discovering, the newly launched platform has united with some media, content keepers and entertainment studios in the country.
Snapchat launches Discover in India with 10 new partners
Rami Saad, Head of International Content Partnerships, Snap Inc. said, “What we are announcing is content partnerships with Indian creators. They are going to bring content to the platform. 14 shows and publishers will begin to go live tomorrow. Starting tomorrow you will begin to see localised content. You can swipe right and watch content in a wide variety of languages and genres. What we are announcing is a localised experience essentially bringing on board professional content creators that would create content on daily or weekly basis in local languages.”
Earlier this year, the company presented analogous deal in the UK, Germany, France, Norway and the Middle East.
He also told that they have committed partnership with ad-tech firm Tyroo in India.
“India is a market we are very committed to investing…We announced a partnership with Tyroo. Another thing that we have done was introduce hundreds of lenses and geo-filters and sticker packs that we have introduced in the market. Creative tools, as we call them, are very engaging way to localise are position in the market…Both in India and across markets we have localised the experience for the users,” He said.
He added by saying, “I don’t know if you have heard about our rewrite of the Android app. This is an effort that we have been working on for sometime and we are really excited to bring it, especially to markets like India… And the way the app is built, it in itself is a Lite version so there isn’t a need for us to built another app. The app itself would be intelligent enough to serve you based on the level of connectivity and the level of device processing power.”
The company is working on rewrite of its Android which would make it easier for the users, even in the low connectivity areas, to use the app. Well, it would also be launched shortly till then enjoy the new feature of Snapchat ‘Discover in India’.
