Augmented reality (AR), the technology that enhances real objects through computer-generated perceptual information, has been adopted by almost every industry. The auto industry hasn’t been left behind. Thanks to augmented reality, car manufacturers optimize the processes of prototyping and assembling cars. The technology also helps auto mechanics to diagnose vehicle problems and repair them quickly and accurately.
These days, vehicles have gotten so smart that a user doesn’t need to have a car’s manual to understand how a particular feature works. AR is truly driving value for auto companies as well as consumers. Let’s dive deeper and look at how AR is reshaping the automotive industry and preparing us for the future.
1.Revolutionized the Car-Buying Process
AR has completely changed how people buy cars. In days gone by, customers would walk into dealerships to check out cars before buying them. If the model or the vehicle color they wanted wasn’t available, they would settle for another car or color.
But AR for cars has changed everything. Car buyers can check out different car models, colors, and specs by simply projecting a car’s digital image onto the real world. By examining the “virtual car,” they can make up their mind.
AR allows car companies to upsell their products, and customers also have a memorable buying experience. Some auto manufacturers are merging AR with social media to create captivating marketing campaigns.
Simultaneous Localization and Mapping (SLAM) technology allows for a 360-degree view of a vehicle, and a buyer can walk around it and examine it as if it were real. They can also take a virtual test drive, thanks to an enhanced computer vision ecosystem.
2.Customers are Now More Educated
Before, the salesperson would give customers catalogues to educate them about the vehicles they were buying. But this didn’t enhance the customer’s buying experience. But AR and mixed reality allows car buyers to experience a comprehensive car tour just by using smart glasses. Many auto companies now use virtual studios to show car features to car buyers. This is way better than using manuals and 2D diagrams.
AR provides an interactive platform where buyers can see and examine car features. They see how the engine works, the safety features, and the additional perks. Car buyers don’t have to be trained how to use their new cars. Many auto manufacturers have partnered with AR companies to gain valuable insights on the consumer buying behavior.
3.Cars Are Safer
Without question, the most important contribution of AR in the auto industry is security. Auto manufacturers have implemented safety systems that are backed by augmented reality and internet-connected safety features.
In some vehicles, drivers can get help from an AR app in case of car failure. They are able to understand the actual issue and don’t just make wild guesses. AR systems also provide navigation and car status information, helping improve drivers’ concentration by showing them what’s in front. That way, they don’t need to look at the central fixed dashboard.
About The Author:
Adam Smith is a content writing guru at Contenterist. He is adept in IT as well. He loves to write on different topics. In his free time, he likes to travel and explore different parts of the world.
