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Baggit world : Play Daring launches summer collection Bags for Girls

Its again a great news for all girls because One of the most famous brand Baggit have launched a campaign to increase its sale and re-brand with titled ‘Play The Life Game’ alongside they have launched its new Spring/Summer Collection for 2015. The new tagline is a reflection of the brand voice which is ‘freedom of expression’, a celebration of the contemporary Indian woman who is naughty, feisty, liberated, adventurous, carefree, daring, and limitless. Campaign is trending on social media and it has created hype among girls again.

Baggit world campaign Handbag video

This campaign is almost in favor women and their happiness, it celebrates the multifaceted, contemporary woman in her versatile roles. It wants the woman of today to express themselves fully and freely. Baggit understands the style aspirations of urban women and thus, caters to their different moods and looks with their 2015 Spring/Summer Range. Whether sometime you risk your life in danger for a friend or break the rules just for fun, Baggit has a perfect bag to support each of your emotion.

Baggit world : Play Daring launches summer collection Bags for Girls

The rebranding campaign is leveraging print, outdoor and digital media to spread the word. On digital, the brand began by releasing a few teasers asking  ‘Are you ready to play?’ prior to the main campaign on social networks. This was then followed by sharing visuals for each of the personality traits being celebrated, showcasing that the new S/S ’15 collection has a bag for all types.


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