PR mogul Ronn Torossian, has managed to turn his independent PR agency into one of the best and most awarded agencies in the country. As an entrepreneur and CEO of a PR firm, he has extensive experience in the PR industry. He has successfully led assignments for start-up companies, Fortune 500 companies, academic institutions, government agencies, politicians, corporate executives, non-profits, and leaders in entertainment, media, and business.
Aside from his expertise in public relations, he also has experience in marketing and reputation management, which is how he has managed to receive the Public Relations Executive of the Year Award by the American Business Awards twice. He also became a semi-finalist for Ernst & Young’s Entrepreneur of the Year.
Torossian is also nationally recognized as being one of the most respected people in the PR industry. As both an expert and an influencer in marketing and PR, he frequently offers his expertise to various media outlets. Those outlets include Bloomberg, CNBC, Fox News, The Today Show, and others. He also frequently contributes his expertise in public relations to Entertainment Tonight, and is an op-ed contributor for The Observer, Huffington Post, Business Insider, Wired Insights, and many other publications.
He accidentally went into the field of advocacy, which helped him discover the public relations industry when he was younger. He first worked with the Likud Party, as well as for the Mayor of Jerusalem.
Then, in 2003, he decided to create his own public relations firm, because he really enjoyed the combination of journalism, lawyering, and psychology involved in PR, as well as the ever-changing landscape of the industry. When he first created the agency it only consisted of Torossian and an intern working on various PR efforts for three clients in a rooftop office spanning 400 square feet.
A lot of things have changed in the public relations industry since Torossian first created the firm, which means he has changed alongside that as well. One of the handfuls of constants that has remained, however, is the way that his firm approaches all of its clients. This Involves digging into essential questions to figure out what every client truly needs.
Torossian’s fresh approach to clients and the public relations industry has in general proven to be incredibly successful over the nearly two decades that the firm has existed . Torossian’s future plans for the company are to continue developing a brand that’s always going to work as a seamless extension of its clients’ teams, helping them achieve their PR and overall business goals.
