Indian cricketer Virat Kohli is co-owner of a clutch of teams and sports-related businessman. The most ambitious aim of Kohli is the fitness chain Chisel, which hopes 100 centre by 2018. Virat Kohli is also partnered with Singapore based PrivyPlex and launch its subscriptions based fan-club.
Virat Kohli is the darling of marketers, endorses around 15 brands — from Adidas and Audi to Tissot and Pepsi. In 2015 strode into the Rs 100 crore brand endorsement club.
Virat Kohli told ET magazines that the cricketer best known for his aggressive style of batting is equally keen about getting involved with businesses that suit his style. He also added that I am associated with at this stage even as a businessman,everything that syncs with me.
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Vinit Karnik, business head, ESP Properties, a sports and entertainment arm of WPP’s media investment firm, GroupM said that Virat Kohli is a brand by himself. he is globally successful sportsmen launch their own labels and Kohli is following this trend in trying to create value for his brand that goes beyond cricket.
The businesses Kohli is associated with as co-owner or investor include a gym chain, a clothing line, the Dubai tennis team of the International Premier Tennis League, the Goa franchise of the Indian Super League, the JSW-owned Pro Wrestling League team, a London-based sports based social media startup and a Singapore-based startup that has launched an exclusive subscription-based fan club for Kohli.
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Gaurav Marya, chairman of Franchise India, Chisel’s commercial and marketing partner said that we are setting up mid to high end gym across the country and connect well to a top athlete with high fitness benchmarks. There is no surprise that Kohli is hands-on with this venture named as Chisel. Virat Kohli is also a stakeholder.
Similarly,Virat Kohli is partnered with Singapore-based PrivyPlex to launch its subscription-based fan club.
Ahmed Arab, co-founder, Privy-Plex said that Virat kohli was our choice to kick off our Virat FanBox product because he is most popular in the India social media. Virat Kohli is a business partner of Privy-Plex.
