As we have witnessed a lot of OTT platforms amid this coronavirus pandemic. As we all know, the COVID-19 pandemic has locked all of us in our house and it was the online platform that helped us to entertain throughout this tough time. We have witnessed a great rise throughout this period. There are many people who proceeded towards OTT platform as we all know in this situation all the theatres, malls, visit places were closed and the last and the best choice was a digital platform that engaged all of us inside the home without any kind of boredom.
In this pandemic, many platforms have come together to entertain us with eye-captivating content that features short stories, films, web series and other shows. The special thing in the outbreak is that most of the Bollywood films are marking direct release on OTT platforms. As per the survey of Pinkvilla, the subscribers of digital platforms are constantly sharing their subscribed accounts with their fellows, family, and friends. Here are the complete details about the survey conducted by Pinkvilla. The survey was attended by approx 1.6 lakh people and the details have been mentioned inside:-
- The most shared platform with others is none other than Disney+Hotstar. It has been noticed that more than 64% of people are using other users accounts to watch series and films. It is 3% more than Amazon Prime and Netflix.
- 60% of people use other person’s subscription plan to watch films and series and don’t but their own.
- Most of the people first share their account with their siblings and next to their friends. The amount of sharing content is lesser in Partner, parents, and other family members.
- The shocking revelation in the survey is that around 43% of people don’t love to pay for their own content. They can enjoy only when it is free of cost through their family and friends.
- Netflix is the platform that has the highest number of subscribers who pay for their own content and after that Disney+Hotstar.
So, are you also one of them who pay for your own subscription or use any other’s subscription plan. Let us know in the comment section given below.
