India’s gambling market has had a massive growth in 2021, becoming the largest worldwide. Even the Asian and European competitors couldn’t match the enormous growth of this sector. According to estimations, the Indian market is worth $930 million, which speaks enough of its power.
The immense growth of this industry is supported by massive internet use. India has over 560 million internet users, which promises a lot for the online gambling market. New websites are on the rise, providing enough opportunities for everyone. On the other hand, the increased competition will lead to better online services. In addition, we review the factors that contribute to the growth of this sector.
The pandemic
A few factors are responsible for the market’s immense growth. Firstly, we have the global pandemic. Starting from 2020, people were advised to practice social distance to avoid spreading the new virus. People stayed at home and had to find unique sorts of entertainment. Everyone turned to online entertainment as a safe way to fill their free time and connect with friends. If you couldn’t visit a physical establishment due to the lockdowns, you could gamble at a live casino. The convenience of online websites allows individuals to enjoy their favorite games with high-quality graphics and sounds that enhance the experience.
Availability for mobile devices
Companies realized the need for creating convenient apps or responsible mobile versions of their websites. Online games are readily available so that people can access them anywhere at any time. This contributes to an improved user experience, as you can access your favorite games from your smartphone.
Better user experience
With so many companies on the market, each one will do their best to improve their service. This means that players have a wider variety of games to choose from. The apps and online sites work hard to offer a better user experience and keep their loyal users.
Demographics
We know that young people typically use online games. Knowing that half of India’s population is younger than 25 years, we have a broad audience ready to discover the newest updates in the online gaming industry. On the other hand, 75% of the population is younger than 45. Knowing that this is another age group targeting games, India is fruitful ground for the development of online games. The users seek an additional source of making money, so online gambling is pretty popular.
Internet users
As we already mentioned, India has over 560 million internet users in 2021. Moreover, this number is expected to grow in the next two years. Internet users have searched gaming sites on Google to find a source of entertainment, according to a report from 2020. The growing demand increases the supply, and more online websites will offer their services on the market.
Bonuses and promotions
Knowing that the online gambling market is growing, many new companies will enter this productive sector. With having so many online websites, the competition is real. The websites will offer attractive promotions and bonuses for new users. This kind act of giving extras isn’t an uncommon practice, as the competitors will fight to get a broader user base. For players, this is quite promising as they can use the good bonuses to win.
Final thoughts
The Indian gambling market has experienced growth in recent years. This trend continues in 2021, as many factors continue to lead to stable growth. While the global pandemic impacted many industries worldwide, it boosts the development of the Indian gaming market. The number of internet users is growing, which is a great advantage for this sector. The numbers were quite promising and are expected to grow to a staggering 630 million users by 2023.
