Only quality marketing can provide the required thrust to the business to achieve its goals in this highly competitive era. Several contents have been created to reach the maximum audience.
Content marketing has been known as the most effective way to promote business and reach a larger audience. Though it was the most effective and innovative way to reach the audience base, it can’t be considered heavyweight in town. Video content has been gripping the consumer market slowly, and it has emerged as the most effective way to reach the maximum audience within a short time.
According to recent data, YouTube, the most popular video-sharing site, saw a 20% to 30% hike in its views. Almost 56% of consumers watch more videos on social media each month. These viewers watch the videos from digital influencers, but they follow the brands, and they like them and share these videos with their circle.
Almost 70% of the several ecommerce brands have enhanced their video marketing budget to rule the market in the post-pandemic era. Some people still question the ROI of video marketing, and the answer is, video marketing comes with the best ROI than other marketing strategies can’t simply deliver.
Here are the five video marketing trends for 2022 as projected by market experts.
- Social media video advertising
Advertising through social media channels has become a new trend and from individuals to brands follow this marketing trend. Short videos that are being uploaded on social media go viral within a short span of time and encourage the brands to follow their updates. This shows something incredibly well to gather better leads. Due to these features, businesses prefer to invest in social media video marketing rather than others. This is much more effective in reaching a global audience.
It is not a matter of which type of social media advertisements you are creating, but they ought to be creative to impact the global audience positively. They specifically appreciate the creativity, story, and visuals used in these short videos. When you have a storyline that will touch the audience, it will likely boost the business. These are short in length and capable of delivering outstanding results that would rightly meet all your business promotion needs.
- Live video stream
The popularity of live video streams skyrocketed. The trend started in the year 2020 when the pandemic struck the world. It has become the essential way for brands to reach their consumers securely and timely. At present, it has become a reliable way of marketing and marketing strategists have made this a powerful way to reach a maximum audience within a short time.
Live video streaming should be the top priority for video marketers. Several social media sites and video sharing sites allow the users to start the live video session to reach a maximum audience without less hassle. When consumers prefer video content in general, they engage much with live streaming. According to statistics, almost 28% of businesses choose Facebook, while 45% of them opt for YouTube to market the video to the audience.
- Animated explainer video
Animated videos have played a pivotal role in attracting a maximum audience. The video’s best part is that they can rightly impress the audience and educate them regarding the product and the brand. Since video marketing is trending, different types of animated videos have made their brands successful in many cases. This is the main reason, and it would be the right approach to invest in these videos to make the business successful
Explainer animated videos will play a crucial role in the year 2022. Presently, several companies use explainer animated videos to promote their products or services and reach a global audience through various video-sharing sites. With the advantage of a good online video editor your team can develop creative videos to get all your thoughts and ideas done in the right way.
Not only the customers, but these videos are being used extensively to educate the employees regarding the new products, services or even new business strategies. These explainer videos are getting more appreciation compared to any other form of video. Therefore, it would be great to develop the right kind of animated video to promote the brand.
- Shoppable video
Shoppable videos are now going to rule the market. These videos provide outstanding options to sell the products during the running video. These videos include several shopping buttons that allow the viewers to store when they can easily make their purchase. Most of the social media feeds include shoppable videos, and there is no need to wait for the end of the video to be purchased by the customers.
They can click on the button to make their shopping task happen. These videos also slash the chance to spend more time browsing the particular product from the web. Viewers can become potential customers with no time. They have to only click or tap on the product they want to purchase in the video, and in this way, they can market that instantly. Shoppable videos are the most effective marketing tool that will rule in 2022. They seem to be the best way to sell your product online.
- Vlogging will be more popular
Vlogging has become an effective way to interact with maximum audiences. Though personal vlogging was once popular, different types of video formats are being used by vloggers to reach the audience. People like to hear from these digital influencers regarding their life and all. In this way, if they endorse any brand or product, it is bound to get popularity and will surely get success.
Final Thoughts
These video marketing trends will fetch success for the business, and investing in video marketing will be a smart move. Videos are among the most important components of a great marketing plan for 2022 and beyond — but they can’t do it all by themselves. To get results, brands require a well-thought-out marketing strategy and engaging content.
