Indian Premier League (IPL) 2021 is all ready to start Next month on April 09, 2021. We can see the craze of the matches every year where many popular cricketers all over the world come to our nation to play this fantastic tournament for 1 to 2 months. This year, the 2021 Indian Premier League is going to start in just a few days and we can see the fan’s excitement all over the nation. Maybe, it has become one of the most important and popular tournaments in the world. Every year, Vivo sponsors the IPL tournament and again, the IPL will be sponsored by Vivo but, this year, the sponsor’s list is growing slowly because Garnier Men, Havells Fans, and Cred have become part of the IPL 14.
Disney-Star has come with three more brands as a couple of sponsors ahead of IPL 2021 and taking the list to the 17. Yesterday (On Tuesday), Disney-Star Indian has brought three associates, Garnier Men, Havells Fans, and Cred have become the 13 associate and co-presenting sponsors for the IPL. Also, the Star India broadcaster of the IPL 2021 has signed Dream11, Phone Pe, Just Dial, and Byju as the co-presenting sponsors. Along with this, some more companies have become associate sponsors like Asian Paints, Vodafone-Idea, Kamla Pasand, Bingo, AMFI, Mondelez, Amazon Prime, Thumbs Up, Frooti, and Groww.
Recently, the Disnet+ Hotstar and Star Indian have announced a sponsors list of the tournament. On the streaming platform, Dream11 will have the responsibility of co-presenting along with Vimal Elaichi, and Upstox is co-powered by sponsors. Despite this, some other brands like Unacademy, AMFI, Livspace, Swiggy, Parle Agro, and Pharmeasy have joined the bandwagon sponsors.
The cost of the couple sponsorship revolves between Rs 65-70 crore and the slot of the co-presenting sponsorship comes between Rs 110-125. While Star India will charge for the 10-second ads of Rs 13.2 Lakh and the rate can increase up to Rs 13.6 Lakh for the same ads slot. While 50% of the total slots are taken by the co-presenting and associate sponsors and the rest of the sold to the spot buyers who will pay Rs 14.1-14.3 Lakh for a 10-sec ads slot.
Star Indian has taken around Rs 2.850 crore from Television ads revenue in last year IPL 2020 alone and this year, the number will be expected to go up. According to Star India, they can see the interest from some specific brand categories including FMCG, Financial Services, ed-tech, sport, and digital wallets. Along with this, the IPL 2021 will be streamed in many languages like Hindi, Tamil, Telugu, Kannada, Bengali, Malayalam, and Marathi and it will attract many regional brands towards the upcoming IPL.
