Automobiles

MG Hector to unveiled: MG Motor India releases brand anthem in advance

MG Hector to unveiled: MG Motor India releases brand anthem in advance: MG (Morris Garages) Motor India is going to reveal the most awaited MG Hector on May 15. The upcoming SUV is planned to be launched in June 2019 for which people in India are most eagerly waiting to get launch in the country.

HIGHLIGHTS

  • The MG brand anthem has been composed by Rajeev Raja, Reuel Ferreira and Merlyn D’Souza.
  • The MG Brand Anthem has been developed in collaboration with BrandMusiq.
  • The anthem fuses modern sounds such as ‘trap’ and ‘neo-electronica’ with brass arrangements such as the saxophone.

MG Motor India releases brand anthem ahead of MG Hector unveil on May 15

After its launch, MG Hector is anticipated to give a hard-hitting competition to its rivals such as Tata Harrier, Jeep Compass, Mahindra XUV500 and Kia SP Concept-based upcoming SUV. At the present, the company has recently come out with the ‘MG brand anthem’.

As per to the company, the MG brand anthem is an extension of the carmaker’s value proposal as an automotive producer of the forthcoming which draws encouragement to revolutionize from its rich brand legacy of more than 95 years. The anthem rages fresh and newly sounds like ‘trap’ and ‘neo-electronica’ with brass arrangements such as the saxophone. The MG brand anthem has been created in the teamwork with BrandMusiq.

The MG India Head – Marketing Pallavi Singh stated in a statement, “MG’s unique legacy and focus on innovation have passed the test of time for over 9 decades. As we enter the latest phase of our brand evolution, it made sense to have these two unique aspects reflected in one cohesive sonic identity. The initiative is yet another step towards the launch of the MG brand in India for our future customers, with an objective of enabling exciting experiences every-time. The MG brand anthem is the perfect embodiment of MG’s ultramodern sensibilities mixed with our rich brand heritage”.

BrandMusiq Founder Rajeev Raja also said, “We are absolutely thrilled to have created the sonic identity for a brand as iconic as MG. The MOGO and MOGOSCAPE truly reflect the brand’s unique persona and values.”

The commercial production of MG Hector was all started on April 29. MG Hector is going to be one of the top launches in India in the year 2019. The commercial production of Hector was initially started on April 29 and on May 6, the very first Hector was moved out at Halol in Gujarat from MG Motor India’s manufacturing facility.

The MG brand anthem has been composed by Rajeev Raja, Reuel Ferreira and Merlyn D’Souza and it would form the basis for all customer-facing audio terminologies of the brand, also comprising its upcoming showrooms. A ringtone version of the MG anthem is also going to be available for download very soon.

Also, the Television commercials of MG Hector which features the well-known actor Benedict Cumberbatch is also out.

As per to the expectations, the MG Hector is going to be accessible in the price range of about Rs 16 lakh (ex-showroom) as well as Rs 20 lakh (ex-showroom). It may possibly come with a 1.5-litre turbocharged petrol engine as well as a 2.0-litre Multijet turbo diesel engine.

It is going to get both the options of manual as well as automatic transmission. Surrounded by the various features of the approaching SUV, one of the most attractive features is the iSMART next-generation connectivity technology.Right now it is expected that the upcoming SUV is going to give a huge competition to its rival companies.