For gaining more audience base in the country, one of the leading DTH service providers in India, Tata Sky, has taken a new directive which comprises of some very important decisions. Taking its new direction as consideration, Tata Sky has dropped the prices of its set-top boxes in the Indian market. And the margin of slashed prices of Tata Sky set-top box is not minimal but they have reduced it by Rs 300. The HD set-top box of Tata Sky HD is now accessible in the market for just Rs 1,499 instead its previous original price of Rs 1,800. In addition to that, noe the Tata Sky’s SD set-top box is going to be available at Rs 1,399 in India.
HIGHLIGHTS
- Tata Sky’ SD Set-Top Box for new customers is available for Rs 1,399
- Tata Sky’s HD Set-Top Box is pricier when compared to Airtel Digital TV’s HD box price
On the other hand, with this new price cut on its set-top boxes, Tata Sky connection has come to be even more affordable and attractive for the new subscribers who are planning to choose Tata Sky as their operator.
On contrast to it, Airtel Digital TV, which is the rival DTH service provider, has priced the HD set-top box for Rs 769 as well as the SD Set-top box for Rs 569.
One should take note that the charges for the set-top boxes from Tata Sky are just the standard ones along with this there is also going to be additional installation as well as engineer charges which are going to be applicable whenever a new user chooses to install a new Tata Sky connection. These alterations in prices were first spotted by Telecom Talk.
Previously, Tata Sky had also declared a new price cut for its set-top boxes. At that time the price cut sees the prices of the set-top boxes slashed down by 301 as well as Rs 201, and as such the Tata Sky HD set-top box is now going to be accessible at Rs. 1,499 along with the SD version of the box being sold by Tata Sky for less than a Rs 100 which is Rs. 1,399.
This deduction in price comes just after the prices of the set-top boxes had previously been reduced as well as the Tata Sky HD set-top box was slashed down to a price of Rs. 1,800, along with the SD one with a price of Rs. 1,600.
After this price cut, the HD and SD set-top boxes available in India are now going to be quite close to each other in terms of pricing and as such make an interesting proposition to the buyer in order to go for the newer HD technology in the place of the SD one.
At the same time, it is also interesting to note that Dish TV offers its DishNXT HD STB at the price of Rs 1,590 along with its SD variant DishNXT STB at Rs 1,490. At present, after this new price cut, the Tata Sky STBs have officially turn out to be cheaper than the Dish TV STBs, which was not the case until the recent past.
