Content Marketing is, today, in a scenario of constant change. This fact affects how our audience consumes the contents. Nowadays the video is the star, because it is a perfect format to communicate with our audience. In 2020, more than 85% of Internet traffic will come from video.
Currently, Video Marketing is a strategy that surrounds us and that we can find everywhere. It has made a perfect transition from traditional to digital media, taking a great weight today thanks to Social Networks UniConverter.
And, in this digital age in which we find ourselves, 81% of brands are already developing their Video Marketing strategy. If your company has not yet started, the competition is sure to. What are you waiting for?
If you are still not sure about performing a Video Marketing strategy, in this article we will show you all the benefits and possibilities that it can bring. However, beforehand it is important to define what a Video Marketing strategy consists of.
What is the Video Marketing?
Video Marketing is an online marketing strategy. Audiovisual material (image, video, audio and text) is used to achieve different objectives of the marketing strategy, whether to promote a brand, sell a product or a service. The use of the Internet is very important, as it allows the transmission of the message globally. In addition, brands play with Social Networks using them as tools for strategy. The queen of content networks in video format is YouTube.
Why should you be using it?
Now that you know what a video marketing strategy means, we give you 10 reasons why you should be using it. Surely they convince you.
1. The other brands use it:
As we have already said, there are many brands that are already developing their own Video marketing strategy. Specifically 81% of them. This implies that the competition is surely using this route to expand its message.
2. It is a more attractive format:
The message received through a video is clearer since several resources are used at the same time to transmit it: image, video, audio and text. It is also infinitely more entertaining, memorable and easier to consume than reading a text, and attracts more user attention. This is because upon reaching the user through different senses, sight and hearing, it facilitates memorization.
3. Facilitate conversions:
90% of users who make purchases online claim that product videos are useful when making purchase decisions. In addition, 85% of these are willing to buy on pages where there are videos since this content makes the product more attractive and helps them understand it.
4. Increase engagement in Social Networks:
Using videos to convey a message creates a more active audience. Tweets with video, for example, get 3 times more responses and retweets than those without any audiovisual content.
5. Improve SEO positioning:
The videos that we have hosted on platforms such as YouTube are easy to position in the first pages of Google results. Also, if we manage to create attractive videos and that the audience shares, apart from increasing the time of presence on our website, it benefits from natural positioning.
From the points above we can conclude that video marketing is something that cannot be left behind in the modern marketing process, moreover with the support of important tools such as tools used to compress MP4 online, convert AVI to other formats and so on.
